Powerful lessons in forward-thinking leadership from the global business pioneer who turned IDG into a $3 billion technology media and venture capital empireLike Steve Jobs, Patrick McGovern created a
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busc
Practical ideas from the best brains in BusinessA sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a pract