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即日起~6/30,暑期閱讀書展,好書7折起

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商品類型

繁體書 (3)
原文書 (20)
商品狀況

可訂購商品 (23)
庫存狀況

無庫存 (23)
商品定價

$800以上 (23)
出版日期

2022~2023 (4)
2018~2019 (6)
2016~2017 (3)
2016年以前 (10)
裝訂方式

平裝 (8)
精裝 (15)
作者

Luiz Moutinho (3)
Luiz Moutinho(EDI) (3)
Luiz Moutinho (EDT)/ Graeme Hutcheson (EDT) (2)
Luiz Moutinho (EDT)/ Mladen Sokele (EDT) (2)
Paul Phillips/ Luiz Moutinho (2)
;Moutinho, Luiz,Cerf, Moran (1)
Jony Haryanto/ Luiz Moutinho (EDT) (1)
Len Tiu Wright (EDT)/ Luiz Moutinho (EDT)/ Richard P. Bagozzi (EDT)/ Suraksha Gupta (EDT) (1)
Luiz A. M. Moutinho/ Charles Chien (1)
Luiz A. M. Moutinho/ Charles S. Chien (1)
Luiz Moutinho (EDT)/ A. Vargas-sanchez (EDT) (1)
Luiz Moutinho (EDT)/ Enrique BignT (EDT)/ Ajay K. Manrai (EDT) (1)
Luiz Moutinho (EDT)/ Jun-huang Huarng (EDT) (1)
Luiz Moutinho/ Geoff Southern (1)
Luiz Moutinho/ Kun-huang Huarng (1)
Xuemei Bian/ Luiz Moutinho (1)
出版社/品牌

SAGE Publications UK (4)
World Scientific Pub Co Inc (4)
Taylor & Francis (3)
Igi Global (2)
Palgrave Macmillan (2)
Routledge UK (2)
Atlantis Pr (1)
Business Science Reference (1)
Cab Intl (1)
Cengage Learning (1)
De Gruyter (1)
Routledge (1)

三民網路書店 / 搜尋結果

23筆商品,1/2頁
Marketing Management:Worldwide Cases
90折
作者:Luiz Moutinho  出版社:Routledge UK  出版日:2012/02/21 裝訂:平裝
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
Marketing Management:Worldwide Cases
作者:Luiz Moutinho  出版社:Routledge UK  出版日:2012/02/21 裝訂:精裝
The case study method has been one of the most effective teaching tools in business management education. Marketing Management: Worldwide Cases is one of the first books to use this method to provide
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Worldwide Casebook in Marketing Management
滿額折
作者:Luiz Moutinho  出版社:World Scientific Pub Co Inc  出版日:2016/01/27 裝訂:精裝
Worldwide Casebook in Marketing Management comprises of a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different indu
定價:9180 元, 優惠價:9 8262
無庫存,下單後進貨(採購期約4~10個工作天)
Consumer Behavior, Branding and Counterfeiting
作者:Xuemei Bian; Luiz Moutinho  出版社:World Scientific Pub Co Inc  出版日:2016/12/31 裝訂:精裝
Counterfeiting, which has emerged as a recent global phenomenon, has arisen due to economic liberalisation, the changing nature of society and new competitive structures. Branding has become an increa
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Contemporary Issues in Strategic Management
作者:Paul Phillips; Luiz Moutinho  出版社:Taylor & Francis  出版日:2018/03/20 裝訂:平裝
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a di
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Strategic Marketing Management ─ A Business Process Approach
90折
作者:Luiz Moutinho; Geoff Southern  出版社:Cengage Learning  出版日:2010/03/30 裝訂:平裝
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management a
定價:2644 元, 優惠價:9 2380
無庫存,下單後進貨(到貨天數約30-45天)
Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)
作者:Luiz Moutinho(EDI)  出版社:Atlantis Pr  出版日:2023/09/28 裝訂:平裝
定價:2250 元, 優惠價:1 2250
無庫存,下單後進貨(到貨天數約30-45天)
Biometrics and Neuroscience Research in Business and Management:Advances and Applications
作者:Moutinho; Luiz; Cerf; Moran  出版社:De Gruyter  出版日:2023/07/15 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Philosophy of Artificial Intelligence and Its Place in Society
作者:Luiz Moutinho(EDI)  出版社:Igi Global  出版日:2023/10/16 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Philosophy of Artificial Intelligence and Its Place in Society
作者:Luiz Moutinho(EDI)  出版社:Igi Global  出版日:2023/10/16 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Contemporary Issues in Strategic Management
作者:Paul Phillips; Luiz Moutinho  出版社:Taylor & Francis  出版日:2018/03/20 裝訂:精裝
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a di
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Analyzing Children's Consumption Behavior ─ Ethics, Methodologies, and Future Considerations
作者:Jony Haryanto; Luiz Moutinho (EDT)  出版社:Business Science Reference  出版日:2016/10/30 裝訂:精裝
This volume draws on data from Indonesia, Portugal, Brazil, and China to discuss the ethics and methods for marketing products to children. It addresses consumer perception about future anticipation,
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Quantitive Modelling in Marketing and Management
滿額折
作者:Luiz Moutinho; Kun-huang Huarng  出版社:World Scientific Pub Co Inc  出版日:2012/12/08 裝訂:精裝
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem so
定價:5440 元, 優惠價:9 4896
無庫存,下單後進貨(採購期約4~10個工作天)
Innovative Research Methods in Management ― Futures, Biometrics and Neuroscience Research
作者:Luiz Moutinho (EDT); Mladen Sokele (EDT)  出版社:Palgrave Macmillan  出版日:2018/01/17 裝訂:精裝
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research m
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Innovative Research Methods in Management ― Philosophy, Measurement and Modelling
作者:Luiz Moutinho (EDT); Mladen Sokele (EDT)  出版社:Palgrave Macmillan  出版日:2018/01/03 裝訂:精裝
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research m
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Quantitative Modelling in Marketing and Management
滿額折
作者:Luiz Moutinho (EDT); Jun-huang Huarng (EDT)  出版社:World Scientific Pub Co Inc  出版日:2015/12/29 裝訂:精裝
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem s
定價:6460 元, 優惠價:9 5814
無庫存,下單後進貨(採購期約4~10個工作天)
Strategic Management in Tourism
滿額折
作者:Luiz Moutinho (EDT); A. Vargas-sanchez (EDT)  出版社:Cab Intl  出版日:2018/03/31 裝訂:平裝
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global t
定價:2772 元, 優惠價:95 2633
無庫存,下單後進貨(到貨天數約45-60天)
The Sage Dictionary of Quantitative Management Research
90折
作者:Luiz Moutinho (EDT); Graeme Hutcheson (EDT)  出版社:SAGE Publications UK  出版日:2011/02/09 裝訂:平裝
A must-have reference resource for qualitative management researchers, this dictionary contains over 90 entries covering the fundamentals of qualitative methodologies; covering both analysis and imple
定價:2805 元, 優惠價:9 2525
無庫存,下單後進貨(到貨天數約45-60天)
Problems in Marketing: Applying Key Concepts and Techniques
作者:Luiz A. M. Moutinho; Charles Chien  出版社:SAGE Publications UK  出版日:2007/12/27 裝訂:平裝
Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.Fully revised and updated, Problems in Marketing i
定價:3600 元, 優惠價:1 3600
無庫存,下單後進貨(到貨天數約30-45天)
Problems in Marketing: Applying Key Concepts and Techniques
作者:Luiz A. M. Moutinho; Charles S. Chien  出版社:SAGE Publications UK  出版日:2007/12/27 裝訂:精裝
Instructors: Please click here to request a review copy of this title for adoption consideration.Desk copies are available by calling 1-800-818-7243.Fully revised and updated, Problems in Marketing i
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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