Editors Rajagopal and Behl present readers with a collection of academic and research perspectives on the opportunities and challenges presented by the new era of conducting business online. The e
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new mark
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the g
