The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:1.Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the e
牛津大學出版社鑒於公司治理在2007～2009年全球經濟危機所發揮之功能，已日漸獲得各國重視，為了提供研究學者、大學生、政策決定者及實務人士全面性資料，遂由美國哥倫比亞大學法學院教授Jeffery N. Gordon與德國漢堡大學教授Wolf-Georg Ringe共同領銜主編「公司法與公司治理」一書，於2018年出版。兩位主編充分認知公司治理涵蓋範圍廣泛，無法以單一本質描述，乃採切片方式，分別先
牛津大學出版社鑒於公司治理在2007～2009年全球經濟危機所發揮之功能，已日漸獲得各國重視，為了提供研究學者、大學生、政策決定者及實務人士全面性資料，遂由美國哥倫比亞大學法學院教授Jeffery N. Gordon與德國漢堡大學教授Wolf-Georg Ringe共同領銜主編「公司法與公司治理」一書，於2018年出版。兩位主編充分認知公司治理涵蓋範圍廣泛，無法以單一本質描述，乃採切片方式，分別先
本套書包括以下內容：公司法與公司治理（上冊）公司法與公司治理（下冊）牛津大學出版社鑒於公司治理在2007～2009年全球經濟危機所發揮之功能，已日漸獲得各國重視，為了提供研究學者、大學生、政策決定者及實務人士全面性資料，遂由美國哥倫比亞大學法學院教授Jeffery N. Gordon與德國漢堡大學教授Wolf-Georg Ringe共同領銜主編「公司法與公司治理」一書，於2018年出版。兩位主編充
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