Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative new volume focuses on the practice of marketi
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Mark
Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Mark
Pharmaceutical Medicine provides an accessible, user-friendly and up-to-date handbook for those involved in clinical trials or marketing of new medicines in the pharmaceutical industry.
DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE.NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU ANDYOUR COMPANY THRIVE IN THE AGE OF DISRUPTION.The informational and technologi
