Learn the Secrets Behind World-Class Product DevelopmentIn a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are devel
Nature's Economy is a wide-ranging investigation of ecology's past, first published in 1994. It traces the origins of the concept, discusses the thinkers who have shaped it, and shows how it in turn has shaped the modern perception of our place in nature. Our view of the living world is a product of culture, and the development of ecology since the eighteenth century has closely reflected society's changing concerns. Donald Worster focuses on these dramatic shifts in outlook and on the individuals whose work has expressed and influenced society's point of view. The book includes portraits of Linnaeus, Gilbert White, Darwin, Thoreau, and such key twentieth-century ecologists as Rachel Carson, Frederic Clements, Aldo Leopold, James Lovelock, and Eugene Odum.
最完整產品經理活學活用手冊教你從零開始培養產品思維！☉新產品開發從0到1的邏輯與流程☉產品經理在每個過程的角色與職責數位轉型時代，無論是哪個行業、領域、職位，都會需要具備以消費者為中心的產品思維，其中產品經理扮演著至關重要的人才角色！本書教你「如何成為一名產品經理」，只要工作是和做產品相關的人，不管你是哪種類型的PM，或肩負不同業務、行銷、研發、設計等職務，以至於將來想轉職成為產品經理，想創業成為CEO實現自己的產品夢，都能透過書中學習最重要的產品開發思維，讓PM職涯快速起飛！作者憑藉多年來擔任產品經理、企業顧問的經驗，並汲取美國知名的新產品開發管理知識體NPDP（New Product Development Professional），設計了10堂關鍵PM課程，將繁瑣的新產品開發從0到1的流程，邏輯性地從基礎闡述：˙什麼是產品思維？˙如何做好市場分析？˙為何而戰、為誰而戰的產品策略；˙產品的價值主張，挖掘顧客痛點與解決問題的能力；˙產品生命週期管理；˙上市行銷策略與戰術；˙上市後產品迭代更新……各種PM必學的技能，更融合了豐富的案例與故事，讀來明白曉暢，是有效學習成為一名稱職產品經理的入門磚。【特別附錄】產品經理常見問題集：「產品經理究竟需要具備哪些能力？」「沒有技術底，可以轉職做產品經理嗎？」十大QA，就由PM大叔來解惑。如果你對於「產品經理」的職務與角色還不甚了解？如果你想了解企業「產品管理」的制度該如何落實？如果你想搞懂「產品思維」將成功的產品推向市場？本書將是你的閱讀首選！◆各界重量級人物強力推薦王文杰｜國立政治大學法學院教授呂宗賢｜神雲科技(股)公司總監林光龍｜中華電信學院博士洪敏莉｜商業創新發展協會理事長郭承翔｜互動資通(股)公司創辦人張喬翔｜彰銀創投(股)公司董事長夏韻芬｜財經專家、中廣「理財生活通」主持人謝文憲｜企業講師、作家、主持人魏中倫｜澳門城市大學數據科學學院助理教授◆本書特色1.作者把過去做產品碰到的雷坑，以及近年在台灣企業及公開班課程授課的經驗，再加上學者專家的真知灼見，彙整成一本兼具系統性、邏輯性的產品經理專書。特別適合台灣的產品經理人閱讀。2.新產品開發從0到1的流程，拆解成十個章節闡述，每一章開頭引言有案例或是親身經驗的說明，以用來闡述本章要談及的內容，最後則會摘錄本章重點，讓讀者能夠快速汲取精華、有效學習。3.回答PM最常問的十
Design and manufacture of new products has always been a team effort; but lately the team has been expanding. No longer can companies afford to keep the product design team working in isolation from
Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development pract
Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, howeveer, a process fraught with risk which often e
When a biological drug patent expires, alternative biosimilar products are developed. Biological drugs are different in many respects from drugs based on chemically synthesized small molecules. The de
According to an August 2009 report from PricewaterhouseCoopers, the United States market for functional foods in 2007 was US$ 27 billion. Forecasts of growth range from between 8.5% and 20% per year,
In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring p
Manufacturing engineer Brethauer walks engineers and managers through 16 tools and techniques for moving new products from research and development through manufacturing to the market. He concludes wi
This book showcases over 100 cutting-edge research papers from the 4th International Conference on Research into Design (ICoRD’13) – the largest in India in this area – written by eminent researchers
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends
