美國麻省理工學院教授羅斯(Stephen A. Ross)所主編的財務管理是一本暢銷的優良教材，在台灣由中原大學俞海琴教授編譯為中文，本書以此書改編，在尊重原著與符合需求的精神下，本書特色如下：一、刪除過度理論章節，精選適合觀光餐飲科系的章節。二、全書章首個案皆為台灣觀光餐旅知名企業如晶華酒店、長榮航空、王品集團等，使讀者能更貼近該產業。三、課文內皆為觀光餐旅相關產業的案例及關聯性報導。四、第2章
Corporate Finance: Core was developed for the graduate (MBA) level as a concise, up-to-date, and to-the-point product, the majority of which can be realistically covered in a single term or course. To achieve the objective of reaching out to the many different types of students and the varying course settings, corporate finance is distilled down to its core, while maintaining a decidedly modern approach. Purely theoretical issues are downplayed, and the use of extensive and elaborate calculations is minimized to illustrate points that are either intuitively obvious or of limited practical use. The goal was to focus on what students really need to carry away from a principles course. A balance is struck by introducing and covering the essentials, while leaving more specialized topics to follow-up courses. Net present value is treated as the underlying and unifying concept in corporate finance. Every subject covered is firmly rooted in valuation, and care is taken throughout to explain h
內容簡介： 1.Chapter Opening Cases feature real-world events to introduce students to the chapter concepts.2.Numbered Examples provide detailed applications and illustrations of the text material in a ste
