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2022~2023 (10)
2020~2021 (19)
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平裝 (12)
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作者

Hyde, Fran (University of Suffolk, UK),Mitchell, Sarah-Louise (Oxford Brookes University, UK) (2)
Judy Foster Davis (2)
Tim Hill,Pierre McDonagh (University of Bath UK) (2)
;Cuomo, Maria Teresa (University of Salerno, Italy),Foroudi, Pantea (Middlesex University London, UK) (1)
;Grudecka, Anna (SGH Warsaw School of Economics, Poland.),Witek-Hajduk, Marzanna K. (SGH Warsaw School of Economics, Poland) (1)
;Mabillard, Vincent (Universite Libre de Bruxelles, Belgium.),Pasquier, Martial (Swiss Graduate School of Public Administration, Switzerland),Vuignier, Renaud (Universite de Lausanne, Switzerland.) (1)
Aijaz A. Shaikh (EDT)/ Heikki Karjaluoto (EDT) (1)
Angelo Riviezzo,Antonella Garofano,Maria Rosaria Napolitano (1)
Anna (University of Warsaw Bianchi Poland) (1)
Bang Nguyen (EDT)/ T. C. Melewar (EDT)/ Jane Hemsley-Brown (EDT) (1)
Barrie Gunter (1)
Bartosik-Purgat, Malgorzata (Department of International Management, Institute of International Business and Economics, Poznan University of Economics and Business, Poland.),Filimon, Nela (Department (1)
Charles Blankson/ Stanley Coffie/ Joseph Darmoe (1)
Cherrier, Helene,Lee, Michael S W (Auckland University, New Zealand) (1)
Christopher Miles (1)
Crawford, Robert (University of Technology, Sydney, Australia),Brennan, Linda (RMIT University, Australia),Khamis, Susie (Susie Khamis, University of Technology Sydney, Australia) (1)
D.G. Brian (Quinnipiac University Jones USA),Mark (University of Durham Tadajewski UK) (1)
Dirk (King's College London vom Lehn UK) (1)
Edoardo Magnotta (1)
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PBKTYFRL (37)
Routledge (10)
Taylor & Francis (9)
CRC Pr I Llc (1)

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57筆商品,1/3頁
European Consumers in the Digital Era:Implications of Technology, Media and Culture on Consumer Behavior
90折
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
The Dynamics of Influencer Marketing:A Multidisciplinary Approach
90折
作者:Alvarez-Monzoncillo; Jose M.  出版社:PBKTYFRL  出版日:2024/05/27 裝訂:平裝
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
Consumer Ethnocentrism, Country of Origin and Marketing:Food Market in Poland
90折
作者:Pawel (University of Lodz Bryla Poland.); Tomasz (University of Lodz Domanski Poland.)  出版社:PBKTYFRL  出版日:2024/05/27 裝訂:平裝
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
Artificial Intelligence for Marketing Management
90折
作者:Thaichon; Park (University of Southern Queensland; Australia); Quach; Sara (Griffith University; Australia)  出版社:PBKTYFRL  出版日:2024/05/27 裝訂:平裝
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
Storytelling in Marketing and Brand Communications
作者:S M A Moin  出版社:PBKTYFRL  出版日:2024/07/12 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Anti-Consumption:Exploring the Opposition to Consumer Culture
90折
作者:Cherrier; Helene; Lee; Michael S W (Auckland University; New Zealand)  出版社:PBKTYFRL  出版日:2024/05/27 裝訂:平裝
定價:2599 元, 優惠價:9 2339
無庫存,下單後進貨(到貨天數約45-60天)
Time and Culture in Consumer Behaviour ― Framing the Future
作者:Thomas Derek Robinson  出版社:Taylor & Francis  出版日:2019/02/06 裝訂:精裝
The possible future effects of human behaviour are an important part of how we generate meaning about that behaviour. This also applies to consumption. Even purchasing breakfast cereals are informed b
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Ethnic Marketing
作者:John Stanton; Guilherme Pires  出版社:Taylor & Francis  出版日:2019/01/15 裝訂:精裝
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changin
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Marketing and Mobile Financial Services ― A Global Perspective on Digital Banking Consumer Behaviour
作者:Aijaz A. Shaikh (EDT); Heikki Karjaluoto (EDT)  出版社:Taylor & Francis  出版日:2019/01/14 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Strategic Brand Management in Higher Education
作者:Bang Nguyen (EDT); T. C. Melewar (EDT); Jane Hemsley-Brown (EDT)  出版社:Routledge  出版日:2019/02/21 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Digital Disruption in Marketing and Communications ― A Strategic and Organizational Approach
作者:Edoardo Magnotta  出版社:Routledge  出版日:2019/10/31 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Psychology of Consumer Profiling in a Digital Age
90折
作者:Barrie Gunter  出版社:Routledge  出版日:2018/08/10 裝訂:平裝
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is anothe
定價:2655 元, 優惠價:9 2390
無庫存,下單後進貨(到貨天數約30-45天)
Marketing, Rhetoric and Control ― The Magical Foundations of Marketing Theory
作者:Christopher Miles  出版社:Routledge  出版日:2018/04/30 裝訂:精裝
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Charity Marketing:Contemporary Issues, Research and Practice
作者:Hyde; Fran (University of Suffolk; UK); Mitchell; Sarah-Louise (Oxford Brookes University; UK)  出版社:PBKTYFRL  出版日:2021/12/20 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Ethnic Hospitality Marketing:Authenticity and Quality Constructions in the Greek Food Industry
作者:Elena Chatzopoulou  出版社:PBKTYFRL  出版日:2023/03/17 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Charity Marketing:Contemporary Issues, Research and Practice
滿額折
作者:Hyde; Fran (University of Suffolk; UK); Mitchell; Sarah-Louise (Oxford Brookes University; UK)  出版社:PBKTYFRL  出版日:2021/12/20 裝訂:平裝
定價:2219 元, 優惠價:1 2219
無庫存,下單後進貨(到貨天數約45-60天)
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