"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use
"This book is an introduction to the semiotic theory of one of the most original thinkers of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman. The book offers a new look
In recent years, the attention of semiotics has strongly shifted from a textual focus to an interrogation of social, cultural, and ethnographic phenomena: rituals, collective behaviors, urban dynamics
Drawing on a variety of film semiotic theories, this book sheds light on works by four generations of mainland Chinese directors, Hong Kong New Wave directors, Taiwan New Cinema directors, and oversea
What's more romantic than two people embracing, looking into each other's eyes, and then kissing each other? But how should we make sense of this iconic act? How and when did it become a vital sign of
What's more romantic than two people embracing, looking into each other's eyes, and then kissing each other? But how should we make sense of this iconic act? How and when did it become a vital sign of
