Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, a
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than ot
A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumb
A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumb
How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of publi
The best-selling author of Talk Like TED shares strategies for developing charismatic storytelling skills to promote personal and professional goals, drawing on the examples of visionary leaders while
How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralyzing fear of publi
When eighteen-year-old Miranda chases a purse snatcher on the Las Vegas Strip, the last thing she expects is for the pursuit to turn into an extended game of hide-and-seek. All Miranda wants are the o
A summer heat wave blankets the New Hampshire seacoast. In an attempt to beat the heat, Jack’s best friend, Dave, arranges for a day of fishing far off shore on the boat Miss Cookie. Even though they
Vanessa Michael Munroe, the informationist, chameleon, and hunter who has built her life on a reputation for getting things done—often dangerous and not-quite-legal things—returns in this new novel fr
It’s all about loss. Don’t kid yourself. Even a simple game of catch is hinged on the moment the ball leaves the glove, the moment it returns. Don’t even try to think this story or any other story is
Includes an introduction by Howard Jacobson The Observer ranked Catch-22 as number 74 on its list of greatest novels of all time Time ranked Catch-22 in the top 100 English language modern novels The
32 page book with 3 Pokemon Black & White episodes on DVD and custom molded headphones. Choose your favorite starting Pokemon!Choose your favorite starter Pokemon from Pokemon Black Version and Po
32 page book with 3 Pokemon Black & White episodes on DVD and custom molded headphones. Choose your favorite starting Pokemon!Choose your favorite starter Pokemon from Pokemon Black Version and Po
