As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provi
Today's marketers face a perilous journey.Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and 'big data' driven decision making tools, the rules have shifted beneath ever
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to c
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to c
Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Since its inception in 1979, its classifications have been widely used in customer
The Visually-Centric Business is a practical guide on how businesses can leverage visual solutions – infographics, interactive pictograms, animations and data-driven visualizations – to drive real bus
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream. Behind this “magical” e
Campesato presents an overview of the major aspects and the source code to use D3--data-driven documents--primary for self-learners who are familiar with HTML Web pages and JavaScript. For the benefit
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipa
Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipa
