Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Do you want to deepen your understanding of complex systems and design integrated circuits more quickly? Learn how with this step-by-step guide that shows, from first principles, how to employ estimation techniques to analyze and solve complex problems in IC design using a simplified modeling approach. Applications are richly illustrated using real-world examples from across IC design, from simple circuit theory, to the electromagnetic effects and high frequency design, and systems such as data converters and phase-locked loops. Basic concepts like inductance and capacitance are related to one other and other RF phenomena inside a modern chip, enhancing understanding without the need for simulators. Use the easy-to-follow models presented to start designing your own products, from inductors and amplifiers to more complex systems. Whether you are an early-career professional or researcher, graduate student, or established IC engineer looking to reduce your reliance on commercial softwar
You don’t need the sun or soil to grow food.Wouldn’t it be great if you could plant and grow food in your house year-round? No more needing to be out in the summer sun. No more needing to find the right soil combination. No more needing to wait until spring or autumn to begin planting. With hydroponics, you can grow food inside your house without having any sun or any soil.Hydroponics for Beginners has all the information you need to set up your own inside garden, including the benefits of hydroponics, the equipment required, and the best system to use. This book also includes these features:Step-by-step techniques for building your hydroponic systemExpert guidance on how to start your seeds and how to light your systemPlanting recommendations for the best kinds of foods to grow hydroponicallyNutrient guides to help your plants burst and thriveTroubleshooting tips to help maintain your hydroponic systemHydroponics for Beginners will explain everything you need to know to not only build
