This text is unique in its first-person, discovery learning approach using a 4-step decision-making model throughout. It truly conveys a management perspective, by including coverage of topics such as
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Designed for the intermediate financial accounting course, this text focuses on relating accounting concepts to accounting practice. Of the book's 21 chapters, eight are devoted to the FASB's Conceptu
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Organizational Behavior provides the essential knowledge base and skill set so that future managers can harness the power of employees and teams to successfully navigate the changing world of work. Or
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international
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