本書是專門為商學院學生所撰寫的管理資訊系統書籍,其內容不僅呈現資訊系統在企業中的實務觀點,並提供學生成為有效領導者的技能與知識。本書的主要特色如下:1.全新的開場個案:各章的開場個案都是嶄新的內容,並持續探討多國企業中的真實課題。2.全新的「Information Systems @ Work」專欄:強調的都是最新的主題與趨勢,而且其內容描述各種生涯領域會如何運用資訊系統。3.全新的「倫理與社會議
In this book contemporary perspectives are introduced within each major management function. It is organized around a traditional management approach - planning, organizing, leadership and control. Em
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