New Sales. Simplified. ─ The Essential Handbook for Prospecting and New Business Development
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No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer.

Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
BiographyThanks for checking out my author page and my first book, New Sales. Simplified. I''m a sales coach, consultant, speaker and author on a mission to simplify sales. My specialty is new business development my passion is helping salespeople, sales leaders and professional services executives acquire new customers and increase sales.Transplanted New Yorker who has called St. Louis home for 20 years. I''m blunt, direct and simple in my approach to life and sales. People who''ve read New Sales. Simplified say it''s a refreshing change and often funny as I point out how salespeople and senior executives sabotage their own new business development efforts. I tell it like I see it and have problem calling out the false teachers in the "Sales 2.0 Movement" or senior executives whose unclear business strategy or anti-sales culture make it impossible for a sales team to succeed.I was mentored by