SMALL BUSINESS WEBSITES: MADE EASY
- 系列名：Made Easy Series
- ISBN13：9780071614818
- 出版社：Mcgraw-Hill; Inc.
- 作者：STEVEN HOLZNER
- 裝訂／頁數：平裝／272頁
- 規格：20.3cm*19.7cm*1.9cm (高/寬/厚)
- 版次：1
- 出版日：2009/02/19
商品簡介
Bring in more customers with your own web site!
Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site thatAnd#39;s functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!
- Learn essential HTML skills
- Plan your site architecture
- Add style to your web site using Cascading Style Sheets (CSS)
- Make your pages come alive with JavaScript elements
- Increase leads, conversions, and sales using search engine optimization (SEO)
- Set up pay-per-click advertising, including Google AdWords
- Track metrics with hit meters
- Market your site on Facebook
- Create a shopping cart and enable credit card transactions
作者簡介
Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner's Guide and PHP: The Complete Reference. He's been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT.
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