商品簡介
本教材是專門為高職高專商務英語專業學生精心編寫的。由著名英語專家主編,高職商務英語教學一線骨干教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫,并由外籍商務英語專家審定把關。本教材有以下特點: 起點、難度適當,符合高職學生特點,注重語言基本功,強化聽說讀寫譯技能訓練,富有時代特色,商務與語言有機銜接,重在培養職業能力,適應商務職場需要,配有光盤、多媒體課件及網站,方便課余鞏固。
目次
Unit 1 汽車與交通 Topic-based Content:Automobiles and Transportation Topic Readin9:Extracts of Automobiles and Transportation Extract 1:Automobile Industry [相關鏈接] Related Link:Brands of Cars Extract 2:Traffic Congestion and Its Solution [文化鏈接] Culture Link:Carpool/Vanpool Extract 3:China’S Drive for Local Car Brands Extract 4:China Starts Driving in Style [文化鏈接] Culture Link:Driving Through [實例鏈接] Link to Authentic Document:Car Exchange Agreement Unit 2 “租”出好生意 Topic-based Content:Leasing Topic Readin9:Extracts of Leasing Extract 1:How to Choose an Equipment Leasing Company Extract 2:Equipment Leasing [實例鏈接] Link to Authentic Document:Rental Agreement Extract 3:Leasing Advantages [相關鏈接] Related Link:租約小知識 Extract 4:How Do I Buy My Car at the End of the Lease? [實例鏈接] Link to Authentic Document:LEASE Unit 3 觀光“財道” Topic-based Content:Tourism Topic Readin9:Extracts of Tourism Extract 1:Tourist Industry Extract 2:Planning Your Trip [文化鏈接] Culture Link:To Be Time Travelers [相關鏈接] Related Link:China to Become the Second Largest Tourism Economy with in the Decade Extract 3:Safety and Security Warning Extract 4:Cultural Tourism [實例鏈接] Link to Authentic Document·A Tourist Promotional Letter Unit 4 商貿經典路——絲綢之路 Topic-based Content:Silk Route Topic Readin9:Extracts of Silk Route Extract 1:The Story and Its Significance Extract 2:Foreign Influence [相關鏈接] Related Link:The Region of the Silk Route Extract 3:Marco Polo on the Silk Route Extract 4:Living In Silk:Chinese Textiles through 5,000 Years [文化鏈接] Culture Link:Digital Silk Road Unit 5 創意掘金 Topic-based Content:Creative Industry Topic Readin9:Extracts of Creative Industry Extract 1:Definition and Boundaries of Creative Industry Extract 2:Significance of Creative Industry [文化鏈接] Culture Link:The Best Product Design of 2006 Extract 3:Creative Industry in the Wodd Extract 4:Creative Industry in UK [相關鏈接] Related Link:An 0仟1cla]Measure of Innovation Unit 6 服務至上&休閑招財 Topic-based Content:Service&Leisure Industry Topic Readin9:Extracts of Service&Leisure Industry Extract 1:Leisure Industry Extract 2:Services [文化鏈接] Culture Link:The Forgotten Pioneer of Corporate Design Extract 3:Service Industries Extract 4:Leisure Society [相關鏈接] Related Link:Public Utilities …… Unit 7 商界談吃 Unit 8 期中復習 Unit 9 商界英雄記 Unit 10 企業及其系統 Unit 11 管理科學管窺 Unit 12 聚焦企業文化 Unit 13 “交往”手段制勝 Unit 14 兼并浪潮 Unit 15 證券英語趣談 Unit 16 期末復習 參考文獻