定 價：NT$ 1280 元
優惠價：95 折 1216 元
團購優惠券A
8本以上且滿1500元
再享95折，單本省下61元
再享95折，單本省下61元
領
無庫存，下單後進貨(採購期約4~10個工作天)
可得紅利積點：36 點
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商品簡介
New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market.
New to this Edition：
1.The chapters on e-Business and Management Information Systems have been combined into a more streamlined chapter, bringing the text to 20 chapters.
2.In each chapter, the first chapter-ending case is accompanied by supporting video; additional business cases further enhance teaching and learning. New in-text cases include the most up to date information about companies like Toyota, Google, Fossil, Tweeter Home Entertainment, Pizzeria Uno, and Netflix, among others.
New to this Edition：
1.The chapters on e-Business and Management Information Systems have been combined into a more streamlined chapter, bringing the text to 20 chapters.
2.In each chapter, the first chapter-ending case is accompanied by supporting video; additional business cases further enhance teaching and learning. New in-text cases include the most up to date information about companies like Toyota, Google, Fossil, Tweeter Home Entertainment, Pizzeria Uno, and Netflix, among others.
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