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《國際商務英語》立足于國際商務英語的理論和實務，結構完整、內容全面，基本涵蓋了國際貿易、國際商務管理、進出口貿易、商務談判、國際貨物運輸等主要內容，語言淺顯易懂，章節清晰明了。在選材方面，注重內容的時效性和典型性，以最典型和新鮮的商務語言傳遞最新的國際商務信息和當今商務熱點。
《國際商務英語》每章之后都配有相關的練習，題型多樣，針對性強，能讓學習者更好、更全面地鞏固所學業務知識，掌握實際操作技能。此外，《國際商務英語》還配有專門的電子課件，方便教學使用。
《國際商務英語》可作為各類高校商務英語、國際貿易、國際金融等專業的教材使用，也可作為從事外貿工作的相關人士提高專業英語水平和業務工作能力之用。
《國際商務英語》每章之后都配有相關的練習，題型多樣，針對性強，能讓學習者更好、更全面地鞏固所學業務知識，掌握實際操作技能。此外，《國際商務英語》還配有專門的電子課件，方便教學使用。
《國際商務英語》可作為各類高校商務英語、國際貿易、國際金融等專業的教材使用，也可作為從事外貿工作的相關人士提高專業英語水平和業務工作能力之用。
目次
Unit One INTERNATIONAL BUSINESS
1.1 What Is International Business？
1.2 The Scope of International Business Activities
1.3 Commercial Risk
1.4 Commercial Credit
1.5 International Business Management
1.6 A Brief Introduction to WTO
EXERCISES
Unit Two INTERNATIONAL TRADE
2.1 Introduction
2.2 Business Preparatory Work
2.3 Business Negotiation and Establishment of Contract
2.4 Export and Import Documentation
2.5 The Performance of an Export Contract
EXERCISES
Unit Three BUSINESS NEGOTIATION
3.1 Overview of Business Negotiation
3.2 The Principles of Business Negotiation
3.3 Preparation for Negotiation
3.4 General Procedures in Business Negotiation
3.5 Negotiation Strategies and Tactics
3.6 Language for Negotiation
3.7 Cultural Influence on Negotiation
EXERCISES
Unit Four INTERNATIONAL TRADE TERMS
4 .1 Definition of International Trade Terms
4 .2 The Role of International Trade Terms
4 .3 International Rules and Practices on Trade Terms
4 .4 Ways to Select a Price Trade
EXERCISES
Unit Five PRICING PRINCIPLES
5.1 How to Determine the Price for Imports and Exports？
5.2 Selection of Money of Account
5.3 Commission and Discount
5.4 Pricing Strategies and the Clause of Price
EXERCISES
Unit Six INTERNATIONAL TRANSPORTATION
6.1 Major Modes and the Choice of Mode
6.2 Major Shipping Document——BiU of Lading
6.3 Other Shipping Documents
6.4 Perils and Losses
6.5 Marine Insurance Clauses
6.6 Ocean Marine Cargo Clause of CIC
6.7 Import and Export Cargo Insurance Practices in China
6.8 Shipping Clause and Insurance Clause in the Sales Contract
EXERCISES
Unit Seven MARKETING
7.1 What Is Marketing？
7.2 Marketing Orientations
7.3 The Nature of Marketing
7.4 Domestic Marketing and International Marketing
7.5 The Marketing Mix
7.6 Marketing Environment
7.7 Market
7.8 Marketing Strategy
7.9 Marketing Research
7.10 Understanding Consumer Behaviour
EXERCISES
Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT
8.1 Introduction
8.2 Credit Instrument——Bill of Exchange
8.3 Credit Instruments——Promissory Note and Cheque
8.4 Documents——Documentary Bill, Commercial Invoice, Packing List and Insurance Policy
EXERCISES
Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT
9.1 Introduction
9.2 Remittance
9.3 Collection
9.4 International Factoring and Forfeiting
9.5 Letter of Credit
9.6 Letter of Guarantee and Stand-by Credit
EXERCISES
Unit Ten BUSINESS LETTERS
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers, Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
EXERCISES
References
1.1 What Is International Business？
1.2 The Scope of International Business Activities
1.3 Commercial Risk
1.4 Commercial Credit
1.5 International Business Management
1.6 A Brief Introduction to WTO
EXERCISES
Unit Two INTERNATIONAL TRADE
2.1 Introduction
2.2 Business Preparatory Work
2.3 Business Negotiation and Establishment of Contract
2.4 Export and Import Documentation
2.5 The Performance of an Export Contract
EXERCISES
Unit Three BUSINESS NEGOTIATION
3.1 Overview of Business Negotiation
3.2 The Principles of Business Negotiation
3.3 Preparation for Negotiation
3.4 General Procedures in Business Negotiation
3.5 Negotiation Strategies and Tactics
3.6 Language for Negotiation
3.7 Cultural Influence on Negotiation
EXERCISES
Unit Four INTERNATIONAL TRADE TERMS
4 .1 Definition of International Trade Terms
4 .2 The Role of International Trade Terms
4 .3 International Rules and Practices on Trade Terms
4 .4 Ways to Select a Price Trade
EXERCISES
Unit Five PRICING PRINCIPLES
5.1 How to Determine the Price for Imports and Exports？
5.2 Selection of Money of Account
5.3 Commission and Discount
5.4 Pricing Strategies and the Clause of Price
EXERCISES
Unit Six INTERNATIONAL TRANSPORTATION
6.1 Major Modes and the Choice of Mode
6.2 Major Shipping Document——BiU of Lading
6.3 Other Shipping Documents
6.4 Perils and Losses
6.5 Marine Insurance Clauses
6.6 Ocean Marine Cargo Clause of CIC
6.7 Import and Export Cargo Insurance Practices in China
6.8 Shipping Clause and Insurance Clause in the Sales Contract
EXERCISES
Unit Seven MARKETING
7.1 What Is Marketing？
7.2 Marketing Orientations
7.3 The Nature of Marketing
7.4 Domestic Marketing and International Marketing
7.5 The Marketing Mix
7.6 Marketing Environment
7.7 Market
7.8 Marketing Strategy
7.9 Marketing Research
7.10 Understanding Consumer Behaviour
EXERCISES
Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT
8.1 Introduction
8.2 Credit Instrument——Bill of Exchange
8.3 Credit Instruments——Promissory Note and Cheque
8.4 Documents——Documentary Bill, Commercial Invoice, Packing List and Insurance Policy
EXERCISES
Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT
9.1 Introduction
9.2 Remittance
9.3 Collection
9.4 International Factoring and Forfeiting
9.5 Letter of Credit
9.6 Letter of Guarantee and Stand-by Credit
EXERCISES
Unit Ten BUSINESS LETTERS
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers, Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
EXERCISES
References
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