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BLACKBERRY PLANET: THE STORY OF RESEARCH IN MOTION AND THE LITTLE DEVICE THAT TOOK THE WORLD BY STORM
- ISBN13：9780470159408
- 出版社：JOHN WILEY & SONS;LTD
- 作者：SWEENY
- 裝訂／頁數：精裝／304頁
- 出版日：2009/09/04
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商品簡介
BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.
BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.
With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.
As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.
BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.
With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.
As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.
作者簡介
Alastair Sweeny is a veteran writer specializing in business histories and leading-edge technologies. He has produced and written five corporate histories of leading companies in the energy, financial services, technology and retail sectors. Alastair has also produced book and digital content for Apple Inc. and Microsoft Inc.
目次
Preface.
Acknowledgments.
A Web Support Service for Readers.
Chapter 1: The Planet Goes BlackBerry.
Chapter 2: The Birth of the BlackBerry.
Chapter 3: Lawsuits in Motion.
Chapter 4: From Brand to Icon: Seven Years in Motion.
Chapter 5: BlackBerry Jam.
Chapter 6: The Rise of the TeleBrain.
Afterword: Rim on the Plateau?
Index.
Acknowledgments.
A Web Support Service for Readers.
Chapter 1: The Planet Goes BlackBerry.
Chapter 2: The Birth of the BlackBerry.
Chapter 3: Lawsuits in Motion.
Chapter 4: From Brand to Icon: Seven Years in Motion.
Chapter 5: BlackBerry Jam.
Chapter 6: The Rise of the TeleBrain.
Afterword: Rim on the Plateau?
Index.
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