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E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness
定  價:NT$8100元
優惠價: 97290
可得紅利積點:218 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

Intended to highlight challenges facing small to medium sized enterprises (SMEs) as they move into the realm of e-commerce, this collection of twenty-two articles presents current scholarship on a variety of topics related to the integration of cutting edge marketing and commercial capabilities in moderately resourced business environments. The work is divided into three broad sections covering technological and organizational challenges, new business model and technological support and new e-business frameworks. Individual papers discuss such topics as designing digital marketplaces for competitive advantage, e-learning for SMEs, knowledge supply for SME networks, constraints on e-business evolution and open innovation for SMEs. Contributors include academics from a wide range of international institutions and professionals in a variety of business sectors. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

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