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無庫存,下單後進貨(採購期約45個工作天)
E-business Managerial Aspects, Solutions and Case Studies
定  價:NT$9000元
優惠價: 98100
可得紅利積點:243 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

This collection of sixteen articles on contemporary issues in e-business showcases current scholarship on the technical, organizational and legal aspects of this emerging marketplace. Divided into two sections, the work begins with an overview of managerial issues including e-business and IT management, technological training and competencies for small to medium sized businesses, business agility and managing change and cooperative opportunities in e-business. The second section contains eight applications, surveys and case studies that highlight real world solutions for common e-business challenges including, search engine marketing for small businesses, regional diffusion of Internet service and information management and in competitive customer service environments. Individual papers include abstracts, illustrations, tables, notes and bibliographies and a volume wide compilation of references is provided. Contributors include academics from universities in the US, Europe and Africa. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

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