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What Matters Most: How A Small Group of Pioneers Is Teaching Social Responsibility To Big Business, and Why Big Business Is Listening
- ISBN13：9780465030866
- 出版社：Basic Books
- 作者：Jeffrey Hollender; Stephen Fenichell
- 裝訂：平裝
- 規格：20.3cm*13.3cm*1.9cm (高/寬/厚)
- 出版日：2006/01/02
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商品簡介
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viable business strategy.
作者簡介
Jeffrey Hollender is President and CEO of the Vermont-based Seventh Generation. A frequent commentator on corporate responsibility, he has appeared before such varied groups as the Harvard Environmental Forum, the World Resources Institute Sustainable Enterprise Summit, Nike's Apparel Group, the Environmental Protection Agency's Waste Conference, the United Nations Summit on Sustain-able Growth, and many others. He is the author of the best-selling How to Make the World a Better Place and resides in Charlotte, Vermont. Stephen Fenichell is a nonfiction author. His titles range from Plastic: The Making of a Synthetic Century and Passport for Profit (with emerging markets pioneer Mark Mobius) to A New Brand World with brand consultant Scott Bedbury. His articles have appeared in Men's Journal, GQ, Business 2.0, Discover, and Newsweek International. He lives in New York.
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