McQuail's Mass Communication Theory
- ISBN13：9781849202923
- 出版社：SAGE Publications UK
- 作者：Denis McQuail
- 裝訂：平裝
- 出版日：2010/03/12
商品簡介
The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Fully up-to-date, this new edition includes:
- New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
- A new streamlined structure for better navigation
- More definitions, examples, and illustrations throughout to bring abstract concepts to life
- Major updates on new media, globalization, work and economy
McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
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