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Strategic Business Forecasting: Including Business Forecasting Tools and Applications
  • Strategic Business Forecasting: Including Business Forecasting Tools and Applications

  • ISBN13:9781906403478
  • 出版社:Global Professional Pub
  • 作者:Jae K. Shim Dr.
  • 裝訂:平裝
  • 出版日:2009/06/30
定  價:NT$1798元
優惠價: 91618
可得紅利積點:48 點

無庫存,下單後進貨(採購期約45-60個工作天)

商品簡介

This book provides a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of firm size. It takes the reader through basic forecasting methodology, and then practical applications. All aspects of business forecasting are discussed making this book a comprehensive, valuable reference.

What is unique about this book is threefold. First, this book is practically oriented. It avoids theoretical, rigorous, and mathematical discussions. It gets directly into how to use it, when to use, what it is used for, and what resources are required of it. Secondly, it incorporates the use of computer and information technology. Thirdly, the book goes much beyond just sales forecasting. It encompasses a wide range of topics of major importance to practical business managers, including economic forecasting, cash flow forecasting, cost prediction, earnings forecasts, and much more.

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