Revenue Management

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

IAN YEOMAN is the founding editor of the Journal of Revenue & Pricing Management and the author/editor of several books on Revenue Management including Yield Management: Strategies for the Service Industries and Revenue Management & Pricing. Ian holds a number of appointments around the world including Associate Professor of Tourism Futures at Victoria University of Wellington, New Zealand and Visiting Professor and Lector at Stenden University of Applied Sciences, Netherlands. Ian has a PhD in Management Science from Edinburgh Napier University and his specialist topic is tourism futures.

UNA MCMAHON-BEATTIE is the Head of Department of Hospitality and Tourism at the University of Ulster. She has a PhD form the University of Gloucestershire in the area of revenue management, relationship marketing, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK and internationally. Una is Practice Papers Editor for the Journal of Revenue and Pricing Management and is the author or editor of a number of books including, Yield Management: Strategies for the Service Industries and Revenue Management & Pricing.