No Fear Finance

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of risk and return, the time value of money, investing in bonds and equity, asset classes, different types of funds, asset allocation, derivatives, behavioral finance and the future of business finance. Covering all of the basics needed to have a thorough understanding of finance, Fraser-Sampson provides general readers, entrepreneurs and new managers with the confidence to confront complex financial and investment concepts.

Guy Fraser-Sampson is a private equity expert at Cass Business School, in the City of London. He has conducted training and consulting assignments for clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Fraser-Sampson is the author of the best-selling finance titles Private Equity as an Asset Class and Multi-Asset Class Investment Strategy (Wiley Finance).