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無庫存,下單後進貨(採購期約45-60個工作天)
Creative Strategy in DIRECT & INTERACTIVE Marketing
定  價:NT$1748元
優惠價: 91573
可得紅利積點:47 點

無庫存,下單後進貨(採購期約45-60個工作天)

商品簡介

作者簡介

This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this time of multiplying media forms, the author shows how to develop creative plans, strategies, and ideas that integrate different media forms and platforms that create more effective and more profitable marketing communications programs. This book is a great classroom text for upper-level undergraduate marketing and creative courses and a great hands-on reference for day-to-day executives wanting to manage their marketing communications programs more effectively.
Susan K. Jones is a longtime marketing educator and author.

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