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魅麗。花火原創小說66折起
Trust, Social Relations and Engagement—Understanding Customer Behaviour on the Web
90折

Trust, Social Relations and Engagement—Understanding Customer Behaviour on the Web

定  價:NT$ 6000 元
優惠價:905400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offeredby the innovative 'Value for Engagement Model'."--Publisher's website.

作者簡介

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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