商品簡介
《高職高專商務英語應用英語專業規劃教材:外貿英語函電》包括七個方面的主要內容。涉及外貿函電緒論、建立貿易關係、詢盤、報盤和還盤、訂單和合同、支付方式、裝運和保險、申訴和索賠。《高職高專商務英語應用英語專業規劃教材:外貿英語函電》特色:1.項目化,2.任務化,3.職場化。《高職高專商務英語應用英語專業規劃教材:外貿英語函電》共分7個項目,理念上有突破、教法上有突破。《高職高專商務英語應用英語專業規劃教材:外貿英語函電》打破了以往教材只重視函電寫作的編寫體例。《高職高專商務英語應用英語專業規劃教材:外貿英語函電》通過對話,引出函電寫作的內容,同時對國際商務活動中的商務知識進行了拓展,在突出了一定寫作知識的基礎上,著重強調函電寫作的實踐性,理論部分為1/3,實踐部分為2/3。在項目任務實踐活動的分析基礎上,消化吸收理論知識,使理論與實踐緊密結合起來,培養學生的實際操作能力。.
目次
Project 1 Introduction RemarksTask 1 Structure of Business LettersTask 2 Form of Business LettersTask 3 Writing Principles of Business LettersProject 2 Establishing Business RelationsTask 1 The First Communication from the SellerTask 2 The First Communication from the BuyerTask 3 Credit InquiryProject 3 Enquiry, Offer and Counter-offerTask 1 General Enquiry and ReplyTask 2 Specific Enquiry and ReplyTask 3 Firm OfferTask 4 Non-firm OfferTask 5 Counter-offerProject 4 Order and ContractTask 1 Orders and AcknowledgementTask 2 Acceptance or Rejection of OrdersTask 3 Sending ContractProject 5 Terms of PaymentTask 1 Suggesting a Certain Term of PaymentTask 2 Asking for an Easy PaymentTask 3 Urging Establishment of L/CTask 4 Asking for Amendment to L/CTask 5 Asking for Extension of L/CProject 6 Shipment and InsuranceTask 1 Packing RequirementsTask 2 ShipmentTask 3 InsuranceProject 7 Complaints and ClaimsTask 1 Complaints and ReplyTask 2 Claims and SettlementReference參考文獻Appendix附錄.