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The Gamification Revolution ─ How Leaders Leverage Game Mechanics to Crush the Competition
  • The Gamification Revolution ─ How Leaders Leverage Game Mechanics to Crush the Competition

  • ISBN13:9780071808316
  • 出版社:McGraw-Hill
  • 作者:Gabe Zichermann; Joselin Linder
  • 裝訂/頁數:精裝/256頁
  • 規格:22.9cm*15.9cm*2.5cm (高/寬/厚)
  • 版次:1
  • 出版日:2013/04/19
  • 促銷優惠:原文書特賣會
定  價:NT$1021元
優惠價: 5511
可得紅利積點:15 點

庫存 > 10


商品簡介

作者簡介

目次

Don't be the last to get in the game!

Gaming guru Gabe Zichermann explores how the gaming megatrend is impacting all aspects of business and offers a blueprint business leaders can follow to beat the competition at every turn

The Gamification Revolution explains how to 'gamify' any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible.

A recent Gartner study found that 70% of the Global 2000 will be using gamification by 2015, and M2 research predicts that U.S. companies alone will spend more than $2.5 billion on it by 2015
Zicherman has appeared as a world authority on the subject in Forbes, BusinessWeek, The Wall Street Journal, USA Today, Venture Beat, and Tech Crunch, and on MSNBC, CNBC, Bloomberg TV, and syndicated web programs such as OTV, 1Minute Ideas and AOL TV
Provides case studies illustrating best practices for using gamification to increase employee and customer engagement and offers tools to add games, game-thinking, and gaming mechanics to any business model

Gabe Zichermann (New York, NY) is CEO of Gamification Co and Dopamine and is considered one of the world's foremost experts on using game thinking and game mechanics to engage customers and employees.

Joselin Linder (New York, NY) coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. Her work has appeared on NPR's This American Life, AOL, and gamification.co.

Acknowledgements
Introduction
PART I: GAMIFICATION AS WINNING STRATEGY
CHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will Again
CHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate Strategy
CHAPTER 3: The Gamification of Strategy
PART 2: Engaging Your Team & Driving Results
CHAPTER 4: Title TK
CHAPTER 5: IGNITING EMPLOYEE INNOVATION
CHAPTER 6: Reimagining Recruitment, Training & Development
CHAPTER 7 - Propelling Personnel to Health and Wellness
PART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASE
CHAPTER 8: CUTTING THROUGH THE CONSUMER NOISE
CHAPTER 9 - Sustaining Long Term Customer Engagement
CHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior Change
CHAPTER 11: In Conclusion

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