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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Social Innovation ― Solutions for a Sustainable Future

Social Innovation ― Solutions for a Sustainable Future

定  價:NT$ 4500 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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?Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed globally the meaning and its impact on the development of new business strategies is still heavily on debate. This publication has the goal to give a comprehensive overview of different concepts in the very innovative field of Social Innovation, from a managerial as well as from a theoretical and social perspective. Over 30 leading thinkers in the field of Innovation, Strategic Management and Organizational Development give a well structured inside on the latest developments and progress in the field of Social Innovation. Thereby the authors not only develop a comprehensive and unique analysis on the state-of-the art of social innovation but also give practical advice and information to business leaders on how to apply the latest management thinking on Social Innovation to daily business decisions. This publication has the intention to become a milestone in the further development of the concept of Social Innovation as well as to further stimulate new business strategies necessary to overcome world most pressing social and ecological challenges.

作者簡介

Dr. Thomas Osburg is Director Europe Corporate Affairs at Intel Corp. He is responsible for the strategic planning and implementation of all CSR programs for Intel Corp. in Europe. He holds a Ph.D. (Dr.rer.pol.) degree in Economics and Business Administration and held several Management positions in the area of International Management and Marketing, CSR, Education and Research at various IT Companies, living in France, the U.S. and Germany. Dr. Osburg is also publishing frequently and lecturing on Management, Marketing and CSR at leading universities in Europe. He is currently teaching a MBA Module Technology & Innovation Management at the Catholic University Eichstatt-Ingolstadt and a module CSR and Strategic Management in the Certificate for Advanced Studies Program at the University of Geneva. He is also on the Board of Directors for CSR Europe and EABIS (The Academy of Business in Society). Dr. Rene Schmidpeter is Head of Research at the ?Zentrum fur humane Marktwirtschaft“ (Centre for Humane Market Economy) in Salzburg and teaches CSR and Sustainability at several business schools in Europe. For over 10 years he has conducted extensive research in the field of Corporate Citizenship, Corporate Social Responsibility and Sustainability and has already edited several publications on CSR Management Approaches and CSR Policies.

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定價:100 4500
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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