The Power of Visual Storytelling ─ How to Use Visuals, Videos, and Social Media to Market Your Brand
- ISBN13：9780071823937
- 出版社：McGraw-Hill
- 作者：Ekaterina Walter; Jessica Gioglio
- 裝訂／頁數：平裝／221頁
- 規格：22.2cm*22.9cm*1.3cm (高/寬/厚)
- 出版日：2014/03/07
商品簡介
It’s all about your image!
Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.
The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.
Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts.
作者簡介
Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin’ Donuts.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。