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The First Mile ─ A Launch Manual for Getting Great Ideas into the Market
- ISBN13：9781422171769
- 出版社：Harvard Business School Pr
- 作者：Scott D. Anthony
- 裝訂／頁數：精裝／256頁
- 規格：22.2cm*15.2cm*2.5cm (高/寬/厚)
- 出版日：2014/05/06
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?The first mile”?that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It’s a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.
Written by Innosight’s Scott D. Anthony (The Innovator’s Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile’s biggest challenges and shows how to overcome each one using principles based in rigorous experimentation and testing.
Integrating his unique experiences advising global giants and incubating and investing in start-ups in Singapore, India, and the United States, Anthony shares a wide range of stories and data meant to turn this once-mysterious process into a better understood and more replicable one.
Practical and deeply informed, The First Mile is the one book you’ll need to turn innovative ideas into real success stories.
Written by Innosight’s Scott D. Anthony (The Innovator’s Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile’s biggest challenges and shows how to overcome each one using principles based in rigorous experimentation and testing.
Integrating his unique experiences advising global giants and incubating and investing in start-ups in Singapore, India, and the United States, Anthony shares a wide range of stories and data meant to turn this once-mysterious process into a better understood and more replicable one.
Practical and deeply informed, The First Mile is the one book you’ll need to turn innovative ideas into real success stories.
作者簡介
Scott D. Anthony is the managing partner of Innosight, a global management consulting and investment company that specializes in innovation. Based in the firm’s Singapore office, Anthony oversees its Asian operations and its global venture capital investing activities (Innosight Ventures). Anthony works with leading global companies to develop strategies and innovation capabilities for long-term, sustained growth.
Anthony’s previous books are Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change; The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work; The Silver Lining: An Innovation Playbook for Uncertain Times; The Little Black Book of Innovation: How It Works, How to Do It; and Building a Growth Factory. He has written articles for publications such as the Wall Street Journal, Harvard Business Review, Bloomberg BusinessWeek, Fast Company, Forbes, Sloan Management Review, Advertising Age, Marketing Management, and Chief Executive. He has a regular column on the HBR Blog Network (hbr.org) and his Twitter feed is @ScottDAnthony.
Anthony’s previous books are Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change; The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work; The Silver Lining: An Innovation Playbook for Uncertain Times; The Little Black Book of Innovation: How It Works, How to Do It; and Building a Growth Factory. He has written articles for publications such as the Wall Street Journal, Harvard Business Review, Bloomberg BusinessWeek, Fast Company, Forbes, Sloan Management Review, Advertising Age, Marketing Management, and Chief Executive. He has a regular column on the HBR Blog Network (hbr.org) and his Twitter feed is @ScottDAnthony.
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