滿額折
國際商務禮儀入門（簡體書）
- 系列名：全國英語專業博雅系列教材
- ISBN13：9787306049247
- 出版社：中山大學出版社(大陸)
- 作者：馬什
- 裝訂／頁數：平裝／182頁
- 規格：23.5cm*16.8cm (高/寬)
- 版次：1
- 出版日：2014/06/01
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作者簡介
名人/編輯推薦
目次
商品簡介
本書討論國際商務活動中涉及到的各種文化交往中需要注意的問題。涉及對于時間、禮物、合同、如何人際交往等實際問題，案例豐富，觀點新穎，具有啟發性。本書按照字母順序，討論在國際商務活動涉及的跨文化交際過程中可能遇到的各種話題，包括從Achievements, Adevertising到Women n Business and the Profession等82個主題。本書原來以Social Kissing,Gifts and Bribes（社交場合的吻禮、送禮以及賄賂）為名由英國Pen Press出版。現由作者授權，作為“全國英語專業博雅系列教材”中跨文化交際常識課程的教材予以出版。
作者簡介
名人/編輯推薦
本書以簡潔風趣的語言討論國際商務活動中遇到的跨文化交際困境，既適合做語言學習的材料，也適用做跨文化交際教學的教材
目次
AchievementsAdvertisingAesthetics or Appreciation of BeautyAgeAlcoholAnimals, Birds and PetsAppointmentsAttitudesBody Language and Non-Verbal CommunicationBribery and CorruptionBusiness CardsBusiness CorrespondenceBusiness EntertainingBusiness Ideology, Management Style and Decision MakingBusiness MeetingsCars and DrivingCensorshipClass Systems, Caste and Social StructureColour Preferences and PrejudicesComplimentsConversation and CommunicationCourtesyCultureDress Code and EtiquetteEducationEmail, Netiquette and Cyberspace BehaviourErgonomics and Product DesignEthnic StereotypingEtiquette, Customs and ConventionsFlowers and Giving FlowersFood, Drink and Eating LifestyleForms of Address and Use of TitlesGesturesGiving and Receiving GiftsGreeting CardsGreeting, Introductions, Modes of Address and Leave-TakingHours of WorkHuman Physical DifferencesInformation, Operating Instructions and Methods of UseInterpreting and TranslatingIntra-National and Intra-Regional DifferencesJokes and AnecdotesLanguagelaws and Legal SystemsLeisure and Leisure AetivitiesLinks and ConnectionsLosing and Saving FaceMale-Female RelationshipsManners, Conduct and BehaviourMeasuring and Managing TimeMusic and SoundNamesNational and Public Holidays and FestivalsNegotiating and BargainingNumbers, Figures and CountingPerception of SpacePhotography, Video and Other Forms of Visual RecordingsPoliticsProtocol and Conventions Related to Official OccasionsPunctuality, Duration and Terminating a Business VisitReligious BeliefsSense of Humour, Laughter and SmilesSense of TimeSexSigns, Pictorial Representations, Emoticons and Other SymbolsSmokingSocial ContactSocial KissingStatus SymbolsTable Etiquette and EatingTaboos, Superstitions and Non-Religious BeliefsTelephoningThe Family and the In-GroupThe Way of Life, Lifestyle or the Quality of LifeTipping and GratuitiesTrade Fairs and ExhibitionsTravellingUnits of MeasureUsing ProverbsVerbal and Visual PresentationsVisiting Other CountriesWomen in Business and the ProfessionsSummaryAbout the Author
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