This book considers the decision-making of multinational corporations aiming to create a sustainable company. Focusing on innovation, technology transfer and the use of intangible assets, the book features case studies from the oil and gas and renewable energy sectors, as well as engineering, financial services, retail, property professionals and insurance, to illustrate how to develop a sustainable business. Considering corporate social responsibility from the perspective of international and national law, the book demonstrates how companies can be both profitable and ethical using the triple bottom line.
In particular, the book considers how in recent years, companies have identified the importance of measuring and managing intellectual capital and intangible assets. These developments can affect how decision makers might alter their management and strategies, incorporating their intangible assets into corporate social responsibility performance reports, sustainable development reports and in extended corporate reporting standards. In this way, the book provides an analysis of practical ways senior management can behave ethically in the wider interests of their company.
Providing international case studies and an analysis of developments that apply to all multinationals, this book should be invaluable reading to students and scholars of Sustainable Business, Business Law, Corporate Social Responsibility, Environmental and Energy Law as well as Environmental and Energy Management.
Patricia Park is a Research Professor at Southampton Solent University, UK.
Duncan Park is a partner and intellectual property management consultant at Leogriff AS, Norway.