Behavioural Economics Saved My Dog: Life Advice For The Imperfect Human

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children.

Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour.

With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

"There is nobody better placed to solve your problems than Dan Ariely. A funny, addictive, life-changing book." - Tim Harford – The Financial Times' Undercover Economist and presenter of BBC Radio 4's More or Less

"In this thoroughly entertaining book Dan provides insightful advice to a vast range of human problems. I loved it." - Terry Jones, Monty Python member, director, actor and writer

"From advice on relationships to insight on superstitions, Irrationally Yours is as informative as it is witty. I really enjoyed reading it." - Dr. Ruth K. Westheimer, Sex Therapist

"The human brain is one of the largest mysteries in the world. Trying to understand its complexities and improve our behaviour is one of the main challenges society deals with. InIrrationally Yours, Dan shares with us some of these mysteries and the tools for accomplishing this task." - Anthony Robbins, author of Unlimited Power, Unleash the Power and

“Dan is the most provocative, interesting, and to-the-point advice columnist you are likely to read, whether on your job, your love life, your kids or your disrespectful neighbors.” - Tyler Cowen, author of Average is Over

"Ariely is a master observer of human foibles. His advice is funny, thoughtful, and well-founded. Sometimes all three together. My advice: read it, enjoy it, think about it." - Al Roth, Craig and Susan McCaw Professor of Economics at Stanford University, Nobel laureate in Economics