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魅麗。花火原創小說66折起
Marketing Research
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Marketing Research

定  價:NT$ 6461 元
優惠價:905815
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

作者簡介

Carl McDaniel Jr. is a professor at the University of Texas-Arlington.

Dr. Roger Gates is a co-founder of DSS, incorporated in 1982. DSS Research is a research and consulting firm that does a wide range of marketing research for health care organizations including health insurance companies hospitals and medical products companies with a special focus in health and related types insurance.
Dr. Gates holds MBA and Ph.D. degrees from the University of Florida and held faculty positions at the University of Florida (1968-1970) and the University of Texas at Arlington (1970-1994). He taught marketing research, statistics and multivariate analysis to MBA and Ph.D. students.

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優惠價:90 5815
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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