Marketing Research
- ISBN13:9781119044949
- 出版社:John Wiley & Sons Inc
- 作者:Carl McDaniel; Roger Gates
- 裝訂/頁數:精裝/624頁
- 規格:25.2cm*20.2cm*2cm (高/寬/厚)
- 版次:10
- 出版日:2014/10/27
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作者簡介
Dr. Roger Gates is a co-founder of DSS, incorporated in 1982. DSS Research is a research and consulting firm that does a wide range of marketing research for health care organizations including health insurance companies hospitals and medical products companies with a special focus in health and related types insurance.
Dr. Gates holds MBA and Ph.D. degrees from the University of Florida and held faculty positions at the University of Florida (1968-1970) and the University of Texas at Arlington (1970-1994). He taught marketing research, statistics and multivariate analysis to MBA and Ph.D. students.
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