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Design A Better Business: New Tools, Skills , And Mindset For Strategy And Innovation
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Design A Better Business: New Tools, Skills , And Mindset For Strategy And Innovation

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A roadmap to innovation with the tools to make it happen

Design Better Business provides a toolbox and many practical examples for business leaders looking to solidify their vision into actionable strategy. Designed as a follow-up to Business Model Generation, this book contains more tools, skills, and experiences to help you lay out a clear map for your company's success. Visual techniques, applicable to any size business, guide you step-by-step through the stumbling blocks to help you apply the right tools and skills in a systematic fashion, and expert perspectives give you the insight you need to set yourself up for success. Learn how to implement a time-tested, evidence-based process for continuous innovation in which your vision for the future is turned into actionable strategy in order to create better business outcomes.

Today's businesses must be cutting-edge—if not in product, at least in strategy. The increasing pace of change and the evolution of the customer demands constant attention to the way you do business. This book gives you the tools you need to consistently test, plan, and improve your business model to stay ahead of the curve.

  • Design your own business strategy based on your own vision
  • Apply the skills and tools that lead to favorable outcomes
  • Solve common strategic issues with step-by-step guidance
  • Help your teams deliver better and better results

Business Model Generation showed business leaders around the world a new way of bringing better strategy to life. This book digs deeper into the process with a wealth of ideas, skills, and tools that streamline the process and allow you to focus on results. Empower your team, your company, and yourself to deliver even more with the Design Better Business.

作者簡介

Patrick van der Pijl is CEO of Business Models Inc. and producer of the worldwide best seller Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.

Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley

Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.

Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.

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