House Industries ─ The Process Is the Inspiration
- ISBN13：9780399578106
- 出版社：Watson-Guptill Pubns
- 作者：Andy Cruz; Rich Roat; Ken Barber ; J. J. Abrams (FRW)
- 裝訂／頁數：精裝／400頁
- 規格：26cm*22.2cm*3.8cm (高/寬/厚)
- 出版日：2017/05/30
商品簡介
An in-depth and beautifully illustrated look at the unlikely creative process
of premier design firm House Industries, offering innovative and inspirational
ideas to help artists, designers, musicians, and makers of all types develop
unique, personally satisfying, and successful work.
House Industries, the renowned type foundry, is responsible for some of the
world's most prominent fonts and brands, from apparel giants like Nike, Hermes,
and Agent Provocateur to international icons like McDonald's, H&M, and Shell Oil.
House's work is part of the cultural zeitgeist, appearing in the unlikeliest of places
including the Jimmy Kimmel Live logo, NFL statistics flashed during games on Fox,
boxes of Lucky Charms, and promotions for Taco Bell.
But it's not just what House
does, it's how it does it. Known for its blue-collar journeyman work ethic, artisanal
approach, healthy respect for history, and decided disregard for the design
establishment, House has earned the admiration of design fans worldwide. In
Working Progress, Andy Cruz, Rich Roat, and Ken Barber deconstruct the
company's creative process and describe how their childhood hobbies, personal
passions, and fierce dedication to thoughtful, top-quality work drives their highly
successful business. Designed by the House team and packed full of images,
illustrations, and early samples of their work, this gorgeous and aspirational
retrospective reveals the real stories behind House's most recognized fonts and
envy-inducing collaborations to help readers find their own pathway to making
beautiful and useful work.
作者簡介
on lettering and typography.
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