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Quantitative Methods in Tourism ― A Handbook
- 系列名：Aspects of Tourism
- ISBN13：9781845416195
- 出版社：Channel View Books
- 作者：Rodolfo Baggio; Jane Klobas
- 裝訂／頁數：精裝／312頁
- 規格：23.5cm*15.9cm*1.9cm (高/寬/厚)
- 版次：2
- 出版日：2017/07/31
定 價：NT$ 7947 元
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商品簡介
In this revised second edition, the authors offer a presentation of quantitative research methods for tourism researchers. This accessible and rigorous guide covers common issues in statistical analysis of data and the most widely-used techniques as well as several newer and less common approaches to data analysis.
作者簡介
Rodolfo Baggio is Professor of the Master of Economics and Tourism at Bocconi University, Italy. His research interests focus on information technology and tourism and his current work combines complexity theory and network analysis methods to the study of tourism destinations. Jane Klobas is an Education and Research Consultant, based in Australia and Italy. She is an Adjunct Professor at Murdoch University, Australia and a Visiting Professor at the University of Bergamo, Italy and other universities in Europe and Asia. Her interests include research development, adult learning, knowledge and information management and applications of the theory of planned behaviour.
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