90折
Effective Crisis Communication:Moving From Crisis to Opportunity
- ISBN13：9781506315737
- 出版社：SAGE Publications UK
- 作者：Ulmer
- 裝訂／頁數：平裝／272頁
- 規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
- 版次：4
- 出版日：2017/12/29
定 價：NT$ 3023 元
優惠價：90 折 2721 元
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Effective Crisis Communication Fourth Edition offers three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
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