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魅麗。花火原創小說66折起
The History and Theory of Rhetoric ─ An Introduction
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The History and Theory of Rhetoric ─ An Introduction

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優惠價:908910
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments in the rhetoric of science, feminist studies, and the media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

作者簡介

James A. Herrick is Guy Vander Jagt Professor of Communication at Hope College, USA. His publications include Argumentation: Understanding and Shaping Arguments, 6th Edition (2017) and Visions of Technological Transcendent: Human Enhancement and the Rhetoric of the Future (2017).

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優惠價:90 8910
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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