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無庫存,下單後進貨(採購期約45個工作天)
Business Transformation in Data Driven Societies ― Exploring the Effects of New Digital Technologies
  • Business Transformation in Data Driven Societies ― Exploring the Effects of New Digital Technologies

  • ISBN13:9783030082765
  • 出版社:Palgrave Macmillan
  • 作者:Babu George (EDT); Justin Paul (EDT)
  • 裝訂:精裝
  • 規格:23.5cm*15.5cm (高/寬)
  • 出版日:2019/05/28
定  價:NT$6300元
優惠價: 95670
可得紅利積點:170 點

無庫存,下單後進貨(採購期約45個工作天)

商品簡介

作者簡介

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. This book discusess a variety of digital technologies and how they transform people and organizations. It debates the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.


Babu George is Associate Professor of Management at Fort Hays State University, USA.

Justin Paul is Professor at Graduate school of Business, University of Puerto Rico, PR, USA & Rollins College-Florida, USA.


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