90折
Wine Sales and Distribution ― The Secrets to Building a Consultative Selling Approach
- ISBN13：9781538117309
- 出版社：Rowman & Littlefield Intl
- 作者：Paul Wagner; John C. Crotts; Byron Marlowe
- 裝訂／頁數：精裝／176頁
- 規格：23.5cm*16.5cm*2.5cm (高/寬/厚)
- 出版日：2019/08/14
定 價：NT$ 7420 元
優惠價：90 折 6678 元
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商品簡介
Focusing on personal wine-selling skills, this practical guide explains every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. Based on six decades of combined experience, this manual will be invaluable for all those seeking to start or enhance a career in wine sales.
作者簡介
Paul Wagner is founder of Balzac Communications & Marketing. He has been an instructor for Napa Valley College's Viticulture and Enology department for the past twenty-two years. In addition he teaches at the Culinary Institute of America at Greystone, is a guest lecturer at many universities, and has spoken at more than eighty conferences throughout the world on wine, wine education, wine tourism, public affairs, and wine marketing. With Liz Thach and Janeen Olsen, he is the author of Wine Marketing & Sales, Strategies for a Saturated Market, which won the 2008 Gourmand International Award for the best wine book of the year for professionals. John C. Crotts is professor of Hospitality and Tourism Management in the School of Business at the College of Charleston. He is coauthor of Selling Hospitality: A Situational Approach. Byron Marlowe is clinical assistant professor of Hospitality and Wine Business Management in the Carson College of Business at Washington State University.
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