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20筆商品,1/1頁

1.廣告創意策略

作者:Bonnie L. Drewniany;A. Jerome Jewler  出版社:新加坡商聖智學習亞洲私人有限公  出版日:2014/02/17

如今廣告業已發生創意性革命。在經濟危機中,廣告公司面臨的挑戰是必須找出能打動並吸引消費者的創新方法。媒體發展繼續朝大家難以置信的方向展開。從電子媒體到個別媒體的創新及成就,都沒有辦法脫離24/7網路廣告公司的控制。 這是以創意性革命為特色的一本書,其中包含了幾個簡短案例。事實上,創意式行銷雖然有太多的變化,但仍有三個保持不變的原則。三個創造力的基本原則-廣告必須是不可預期、有關聯性、以及有說服力

定價:480元   優惠價: 95456

庫存:1

2.Creative Strategy in Advertising

作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:Cengage Learning  出版日:2013/01/01 裝訂:平裝

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw

  優惠價:10478

無庫存,下單後進貨(採購期約45個工作天)

3.Creative Strategy in Advertising

作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:Cengage Learning  出版日:2010/03/08

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al

  優惠價:7564

無庫存,下單後進貨(採購期約45個工作天)

4.The Essential College Experience With Readings

作者:John N. Gardner; A. Jerome Jewler  出版社:Bedford/st Martins  出版日:2005/05/10 裝訂:平裝

"The content thoroughly covers the essential elements of a [first-year] experience course. In fact, the topics have the potential to significantly impact student success."--- Marilyn R. Bowers, Walter

定價:2556元   優惠價: 792019

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5.Your College Experience, 10th Ed. + Insider's Guide to Global Citizenship—Study Skills Edition

作者:John N. Gardner; Betsy O. Barefoot; A. Jerome Jewler  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:精裝

定價:3515元   優惠價: 93164

無庫存,下單後進貨(採購期約45個工作天)

6.Your College Experience, 10th Ed. + Insider's Guide to Credit Cards ― Study Skills Edition

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:精裝

定價:3164元   優惠價: 92848

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7.Your College Experience, 10th Ed. + Insider's Guide to Community College ― Study Skills Edition

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:精裝

定價:3515元   優惠價: 93164

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8.Your College Experience, 10th Ed. + Insider's Guide to Time Management

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:平裝

定價:3515元   優惠價: 93164

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9.Your College Experience, 10th Ed. + Insider's Guide to College Ethics and Personal Responsibility—Study Skills Edition

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:精裝

定價:3708元   優惠價: 93337

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10.Your College Experience—Strategies for Success - Study Skills Edition

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2012/12/14 裝訂:平裝

Designed specifically for first-year study skills courses, Your College Experience, Study Skills Edition, teaches students the essentials of academic success through ample in-text exercises. The newes

定價:3868元   優惠價: 93481

無庫存,下單後進貨(採購期約45個工作天)

11.Your College Experience 10th Ed + Insider's Guide to College Etiquette

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Macmillan Higher Education  出版日:2011/12/09 裝訂:精裝

定價:3483元   優惠價: 93135

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12.Your College Experience 10th Ed + Insider's Guide to Community College

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:PBKBEDFR  出版日:2011/12/09 裝訂:精裝

定價:3292元   優惠價: 92963

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13.Your College Experience

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2011/06/13 裝訂:平裝

定價:2750元   優惠價: 792173

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14.Your College Experience 9th Ed + Insider's Guide to Credit Cards

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2010/02/04

定價:3195元   優惠價: 792524

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15.Your College Experience 9th Ed + Insider's Guide to Community College

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2010/02/03

定價:3195元   優惠價: 792524

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16.Your College Experience 9th Ed + Insider's Guide to Time Management

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2010/01/06

定價:3096元   優惠價: 792446

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17.Your College Experience: Strategies for Success

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2010/01/06

Written by the leading authorities on the first-year seminar and grounded in research, Your College Experience offers students practical help in making the transition to college and getting the most o

定價:2840元   優惠價: 792244

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18.Your College Experience Concise 8th Ed + Bedford/st. Martin's Planner: Strategies for Success

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2009/06/15

定價:2556元   優惠價: 792019

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19.Your College Experience 9th Ed + Bedford/st. Martin's Planner With Grammar Girl's Quick and Dirty Tricks

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot; Lois Hassan  出版社:Bedford/st Martins  出版日:2010/01/04

定價:3195元   優惠價: 792524

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20.Your College Experience: Strategies for Success

作者:John N. Gardner; A. Jerome Jewler; Betsy O. Barefoot  出版社:Bedford/st Martins  出版日:2010/12/08

Authored by three of the nation's leading experts on the first-year experience, this Concise version of Your College Experience?presents a?straightforward, realistic, and intelligent review of the ski

定價:2556元   優惠價: 792019

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