This book explores five cultural traits – Diversity, Integrity, Curiosity, Reflection, and Connection – that encourage the birth and successful development of new ideas, and shows how organizations th
Brands are supposed to meet their customers' needs; but does industry understand what really matters to them? The Brand Strategist's Guide to Desire provides a ground-breaking model for understanding
"Willful, outspoken, and precariously naive, thirteen-year-old AnnMarie Walker dreams of a world beyond Far Rockaway, where the sway of the neighborhood keeps her tied to old ideas about success. Then