Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination im
Editors Rishi and Sharma present readers with a collection of academic and professional perspectives on contemporary and emerging applications for artificial intelligence in a wide variety of orga
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts
