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共24筆商品，1/2頁

1.Essentials of Marketing Research + Mindtap Marketing, 1 Term 6 Months Printed Access Card

作者：Barry J. Babin 出版社：Cengage Learning 出版日：2018/09/11 裝訂：精裝

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Essentials of Marketing Research, 7th Edition, and access to MindTap Marketing for 1 term (6 months).

定價：5938元優惠價： 9折 5344元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

2.Essentials of Marketing Research

作者：Barry J. Babin 出版社：Cengage Learning 出版日：2018/08/22 裝訂：平裝

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to sup

定價：10392元優惠價： 9折 9353元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

3.CB5 (With Marketing Coursemate With Ebook Printed Access Card)

作者：Barry J. Babin; Eric Harris 出版社：Cengage Learning 出版日：2013/02/19 裝訂：平裝

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's lear

定價：3198元優惠價： 9折 2878元

無庫存，下單後進貨(採購期約60個工作天)

4.Cb3 + Bind-in Printed Access Card

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub PBKSOHAL 出版日：2011/02/15

Created through a "student-tested, faculty-approved" review process with more than 175 learners and faculty, CB3 offers an engaging, accessible solution to accommodate the diverse lifestyles of today

定價：2923元優惠價： 9折 2631元

無庫存，下單後進貨(採購期約60個工作天)

5.Cb2

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub PBKSOHAL 出版日：2010/02/03

定價：2608元優惠價： 9折 2347元

無庫存，下單後進貨(採購期約60個工作天)

6.CB2 + Review Cards + Cb4me.com Printed Access Card

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub PBKSOHAL 出版日：2010/02/01

CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This concise, engaging, and accessible solution accommodates the diver

定價：2198元優惠價： 9折 1978元

無庫存，下單後進貨(採購期約60個工作天)

7.CB 2008-2009

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub PBKSOHAL 出版日：2008/07/29

CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers

定價：7288元優惠價： 9折 6559元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

8.Exploring Marketing Research + Qualtrics Printed Access Card

作者：Barry J. Babin; William G. Zikmund 出版社：Cengage Learning 出版日：2015/04/03 裝訂：精裝

EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students

定價：17238元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

9.CB4

作者：Barry J. Babin; Eric G. Harris 出版社：Cengage Learning 出版日：2012/02/07 裝訂：平裝

Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards a

定價：2728元

無庫存，下單後進貨(採購期約60個工作天)

10.Essentials of Marketing Research

作者：William G. Zikmund; Barry J. Babin 出版社：South-Western Pub PBKSOHAL 出版日：2009/04/24

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collecti

定價：7318元優惠價： 9折 6586元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

11.Exploring Marketing Research

作者：William G. Zikmund; Barry J. Babin 出版社：South-Western Pub PBKSOHAL 出版日：2009/03/16 裝訂：精裝

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as manage

定價：11698元優惠價： 9折 10528元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

12.Exploring Marketing Research

作者：William G. Zikmund; Barry J. Babin 出版社：Cengage Learning 出版日：2009/03/04 裝訂：精裝

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as manag

定價：12478元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

13.Multivariate Data Analysis

作者：Joseph F. Hair Jr. ; William C. Black; Barry J. Babin; Rolph E. Anderson 出版社：Cengage Learning 出版日：2019/04/01

The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational

定價：1480元

無庫存，下單後進貨(採購期約4~10個工作天)

14.Business Research Methods

作者：William G. Zikmund; Barry J. Babin; Jon C. Carr; Mitch Griffin 出版社：Cengage Learning 出版日：2012/03/12 裝訂：精裝

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating r

定價：16158元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

15.Outlines & Highlights for Sales Management

作者：Cram101 Textbook Reviews; Joseph F. Hair; Rolph E. Anderson; Barry J. Babin; Rajiv Mehta M.D. 出版社：Lightning Source Inc 出版日：2009/11/30 裝訂：平裝

定價：1448元優惠價： 9折 1303元

無庫存，下單後進貨(採購期約60個工作天)

16.Business Research Methods

作者：William G. Zikmund; Barry J. Babin; Jon C. Carr; Mitch Griffin 出版社：South-Western Pub PBKSOHAL 出版日：2009/08/05 裝訂：精裝

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demons

定價：9758元優惠價： 9折 8782元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

17.Multivariate Data Analysis

作者：Joseph F. Hair Jr.; William C. Black; Barry J. Babin; Rolph E. Anderson 出版社：Pearson College Div 出版日：2009/02/19 裝訂：精裝

KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introd

定價：11288元優惠價： 9折 10159元

未開放訂購，若需要購買，請來電洽詢02-25006600(分機130、131)

18.CB + CB Online, 6-month Access

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub 出版日：2017/02/03 裝訂：平裝

Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidat

定價：3400元優惠價： 9折 3060元

絕版無法訂購

19.CB + Coursemate, 1-term Access

作者：Barry J. Babin; Eric Harris 出版社：South-Western Pub 出版日：2015/06/29 裝訂：平裝

Access CB 7 + CourseMate with Career Transitions 1 term (6 months) Printed Access Card through a Learning Management System.

定價：3598元優惠價： 9折 3238元

絕版無法訂購

20.CB 7

作者：Barry J. Babin; Eric Harris 出版社：Cengage Learning 出版日：2015/01/23 裝訂：平裝

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and

定價：3198元

絕版無法訂購

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