How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.Most of what we know about how ideas spread comes from
For readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein, a bold and paradigm-busting new theory about the complex way ideas and behaviors spread, and how to efficiently effect the change yo
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases d
For readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein, a bold and paradigm-busting new theory about the complex way ideas and behaviors spread, and how to efficiently effect the change yo
